A collection of social motion graphics for the bike wear brand AGU. The client was very open to new ideas, so motion design briefings were basically just a set of images and a product range/theme. The tricky part was to fulfill a need for Instagram Reels with mostly image content.
Hi-Vis Commuter Collection
As this collection is all about visibility on your bike, mainly in the city, I decided to create a fast-paced story with a burst of images and typography.
AGU Commuter Instagram Story
AGU Undyed Collection Reel
Undyed Collection
A reel for the AGU Undyed Collection. Originally for the german account, later adapted for the dutch main account.
Retro Bike Bags
AGU launched a retro version of their bike bags and for the german market we wanted to try a themed post. Since the bag design is very minimalistic I used the colored stripes as a key component of the storytelling, connecting the different bags.
The final animation was edited to have a certain retro look.
The final animation was edited to have a certain retro look.
Since AGU liked our german original so much, they asked for an english edit.
AGU Retro Bike Bags Ad for the NL Instagram account
Top 5 Produkte
As with most AGU reels, this one had to be made out of images alone, no video content. To keep it interesting I decided to create a colorful looping frame grid and use it as the background.